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The Real Cookbook

Agency Network: 
Published/Aired: 
June 2012
Gerstenberg Verlag:  The Real Cookbook
Gerstenberg Verlag Direct Ad -  The Real Cookbook

Description

Brief Explanation: We develop a cookbook in a limited special edition: ‘The Real Cookbook’. Its the first cookbook that has actually earned such a title: A cookbook that readers can genuinely cook and eat, that’s because its pages are made of 100% fresh pasta. And packaged as a classic lasagne dish. The book was sent to business partners as a customer loyalty measure and was intended to generate and draw attention to the publisher’s range of cookbooks.

Describe the brief from the client: Every year, a vast number of printed publications centred around cooking and eating hit the stands: 26,000 books worldwide. In spite of this, the Gerstenberg Publishing House, a small publishing company that specialises in high-quality culinary and art books, needs to manage to rise above the rest.

Description of how you arrived at the final design: As simple as the idea may be, its realisation was a challenge. Over several weeks, various printing methods and dough consistencies were tested in order to achieve an optimal print and cooking image. In the end, a secret dough recipe combined with a traditional book printing process delivered the ideal result. With a little sauce between the pages and a sprinkle of cheese on top, ‘The Real Cookbook’ becomes a lasagne that can be baked in the oven at 200 °C. The prose, etched on the 4 inner pages of the pasta, ruminates on the subject of cooking.

Indication of how successful the outcome was in the market: ‘The Real Cookbook’ made some awesome noise in publisher`s and booksellers’ circles. And quickly created a buzz throughout the web: Over 250 blogs reported on the meaty masterpiece worldwide. A resource of valuable PR for the Gerstenberg publishers was generated.

Direct advertisement created by Kolle Rebbe, Germany for Gerstenberg Verlag, within the category: Professional Services.

Advertising Agency: Kolle Rebbe Hamburg, Germany
Account Manager: Gereon Klug, Inga Eickholt
Executive Creative Directors: Antje Hedde, Sascha Hanke
Creative Directors: Antje Hedde, Katrin Oeding
Art Directors: Reginald Wagner, Antje Hedde
Copywriter: Gereon Klug
Graphic Designer: Christine Knies
Photographers: Jan Burwick, Christoph Himmel
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Highest Rated

Ryan Breat's picture

wow, very good

Ryan Breat
Activity Score 112
Graphic Designer
kleenex's picture

I think I have seen this before at the site.

kleenex
Activity Score 56828
Web Designer/Developer
alausa's picture

Won a grand prix this week.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Sophie Campbel's picture

amazing, I want this book, ha ha

Sophie Campbel
Activity Score 164
Ava Spears's picture

ha ha, me to

Ava Spears
Activity Score 144
Nike Diesel's picture

Well, of course you do.

Nike Diesel
Activity Score 13714
Art Director
Kikin's picture

Nice

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

Ryan Breat's picture

wow, very good

Ryan Breat
Activity Score 112
Graphic Designer
ItMatters's picture

Simple idea well executed.

ItMatters
Activity Score 2167
Han Zhonghua's picture

Looks very good, i want a lasagne!! :)

Han Zhonghua
Activity Score 70
Copywriter at Looking for! |

"Just one Idea can change everything"

10pencils's picture

"Like anything from the menu, sir?"

"Uhm...you know what? I can't really make up my mind, so just gimme the entire book."

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
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