Agency Network: 
March 2013


GEOlino, the German science magazine for children, wanted its young readers to experience the effects of global warming. Not with dry-as-dust theory, but in a completely child-oriented way. That’s why we’ve developed MELTDOWN – the first board game that melts. The aim of the game is to take a polar bear family from the permanent ice floes to safety on the mainland. It’s a race against time, as the way leads across real, slowly melting ice floes, which children can make themselves with the accompanying mould, a bit of water and a freezer compartment. The chunks of ice are arranged on a blue polar sea sponge to form a small Arctic. The sponge is used as the game board and absorbs the melted ice at the same time. Now you can start saving polar bears. MELTDOWN makes children experience the effects of global warming in a playful way. Without any wagging finger – just one hand to roll the dice.

Direct advertisement created by Kolle Rebbe, Germany for GEOlino, within the category: Public Interest, NGO.

Advertising Agency: Kolle Rebbe, Germany
Executive Creative Director: Sascha Hanke
Creative Directors: Thomas Knüwer, Rolf Leger, Tom Schoeps
Art Direction / Design: Rolf Leger, Thomas Knüwer
Text: Oliver Ramm
Producer: Martin Lühe
Account Manager: Philipp Kukemüller, Katrin Becker
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Huub's picture

Such a cool and fresh idea.

Activity Score 248
Art Director at Willem De Kooning Academie
morse's picture

Wow. Very nice. Is this game available to buy?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

If not it MUST!!!

Activity Score 58777
Web Designer/Developer
dsklan's picture

chapeau!!!! I'm very jealous...:)

Activity Score 1924
Art Director at homeshop
Siddarth Basavaraj's picture


Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

el-que's picture


Activity Score 65
Creative Director at ONEWILDCARD |

wanna help a fellow? start with what's in your hand.

catamantis's picture

innovative and problem solver

Activity Score 133
Student |

crazy for creation....

the_lizard_king's picture

Beautiful. That is indeed a brilliant idea.

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

rauliten's picture

Cool! ;D

Activity Score 393
Creative Director
Der Dada's picture

First and so brilliant!

Der Dada
Activity Score 35
Art Director
Orlando Andrade's picture

This is one of those...genius.

Orlando Andrade
Activity Score 124
Copywriter at Bazooka
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