Be prepared to sweat

Agency Network: 
January 2013
Garage Fitness Club:  Be prepared to sweat
Garage Fitness Club Direct Ad -  Be prepared to sweat


People who want to stay slim usually drink dietetic beverages, but do not take in consideration that they also need to exercise in order to accomplish the task. When customers ordered a dietetic beverage in a restaurant or pub, they received a cup branded GARAGE with a picture of an exercising man and the message: "In order to stay slim you also need to sweat". In a few seconds the cup began to "sweat" and created a sweating affect on the picture, which attracted the customers' attention to the message.

Direct advertisement created by McCann, Israel for Garage Fitness Club, within the category: Recreation, Leisure.


In order to stay slim you also need to sweat.

Advertising Agency: McCann Erickson, Tel-Aviv, Israel
Creative Director: Sigal Abudi
Art Director: Liran Elias
Copywriter: Dror Lavi
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DaAvitar's picture


Activity Score 176
Black Hour's picture

Oh yeah because everybody wants to drink with a glass cover in sweat (even if it's not really the case).
Nice use of the cup but horrible idea

Black Hour
Activity Score 356
stewie's picture

nice one

Activity Score 98
Art Director
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