Banana Comic Week 2013

Agency Network: 
November 2013


Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.

Daniele DelNero

Direct advertisement created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Munich, Germany
Client Account Director: Michaela Schneider
Agency Account Directors: Julia Garving, Tamara Jonescheit, Chris Kunzendorf
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Henning Patzner, Cosimo Moeller, Till Diestel
Copywriters: Valerie Koch, Claudio Keleminic
Art Director: Stefanie Paulus
Creative Producer: Florian Panier
Production Companies: Neverest
Production Companies: Schneidereins Medienproduktion
Graphic Designers: Franziska Stroehle
Illustrator: Flix Carlsen Comics
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vlads's picture

great iniciative i think this goes to cannes! ;)

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darko bosnar's picture

I love it!

darko bosnar
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Wordnerd's picture

Nice but seems to be incedibly expensive.

("Tim and Struppi" is Tintin for the rest of world btw.)

Activity Score 6690
vlads's picture

great iniciative i think this goes to cannes! ;)

Activity Score 541
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Edoz's picture

Meravigliosa iniziativa, grandi!

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kleenex's picture


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kurtberengeiger's picture

LOL! Tim AND Struppi! In English!

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Locpoc's picture


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cagkanyuksel's picture

Simple and nice.

Activity Score 592
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