Advertisement

Chart business card

Agency Network: 
Published/Aired: 
September 2010
Franco Caligiuri:  Chart business card
Franco Caligiuri Direct Ad -  Chart business card

Description

Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, a double-sided business card to communicate this dual promise.

Direct advertisement created by Rethink, Canada for Franco Caligiuri, within the category: Finance.

Advertising Agency: Rethink, Canada
Log in to post comments

Highest Rated

elnietodeNicho's picture

i'm loving it.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Roger Keynes's picture

Roger, that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

elnietodeNicho's picture

i'm loving it.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
sirvan's picture

These guys got any real clients?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

vanMeter's picture

who? the agency or the financial corp?

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
sirvan's picture

I would assume the Financial Advisor is real. But for an Agency to be doing individual's business cards is a bit much. If it was part of a financial COMPANY's branding, then sure. But this is obviously SCAM.

It's cute. But it's BS.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

LeeHarvey's picture

Good point sirvan

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Sure they have, they're called award show judges.

Guest
LeeHarvey's picture

LOL

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

in the black, nice

Guest
vanMeter's picture

nice, i tweeted this

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
jay_ad_dictate's picture

NICEEEEEEEE . Loved it.

jay_ad_dictate
Activity Score 81
Copywriter |

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

jackmancer2017's picture

It's nice. Only problem I have is that you could see "sell" lowering, you could interpret it as your own sales lowering.

jackmancer2017
Guest's picture

Anyway... you look a tad young for investments, JM. ;)

Guest
jackmancer2017's picture

I do investments all the time to be honest. I bought a book about strategic marketing & branding yesterday, isn't that an investment in myself? ;-)

But yeah I get what you mean hehe.

jackmancer2017
silvi's picture

Wow! You are an ad and business man! What a match!

silvi
Activity Score 4170
Copywriter
CUTIEPIE's picture

"Okay, I went to the zoo yesterday, now I'm a koala bear!" (...It reminded me of that episode of friends!!!! ;D)

CUTIEPIE
Activity Score 347
Guest's picture

True - Or upon initial view it can be seen as 'buy low' / 'sell high'

Guest
andyStock's picture

Love it.

andyStock
Activity Score 666
Advert Norton's picture

excellent

Advert Norton
Activity Score 26
Guest's picture

Guys, bravo!!

Guest
Carlos Garcia's picture

i would only do the first one without the "buy" copy. just the graph is good.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Guest's picture

amazing.

Guest
Cheerriiee's picture

Loooove iT ;)!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

terrificcccccccccccccccccccccccccccccccccc

Guest
riyelam's picture

could be better in green on sell side and red on buy side. Also sell and buy would look better if put in opposite sides as graphs are always read from left.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
andyStock's picture

You are wrong in every way. In financial terms companys (or individuals) are either in 'the black' or in 'the red' - so the colours are fine as they are.

Regarding the 'buy' and 'sell' copy, well they are in the right place - you would want a financial investor to 'Buy' before stocks started to rise, and conversely to 'Sell' before stocks started to fall.

The business card is brilliant.

andyStock
Activity Score 666
Brainchild Theories's picture

very inventive

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
ajit_hsahu's picture

I personally feel that it should be " sell when graph goes up and buy when graph goes down"

ajit_hsahu
Activity Score 83
Art Director
jackblack's picture

Good job.

jackblack
Activity Score 2363
Art Director
Guest's picture

great idea

Guest
Amish's picture

i like it

Amish
Activity Score 61
Dzsoi's picture

Man, it makes me wish I had no real clients so I could do creative scams all day long...

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

I wonder who they're "scamming".

Guest
Guest's picture

Cool

Guest
Guest's picture

Clever!

Guest
Shridevi's picture

Quite good! Intelligent

Shridevi
Activity Score 184
Graphic Designer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement