Changing Perspectives | Changing Futures

Agency Network: 
March 2010
Foundation Rwanda:  Changing Perspectives | Changing Futures
Foundation Rwanda Direct Ad -  Changing Perspectives | Changing Futures


The word, Rwanda, immediately brings to mind thoughts of war, destruction and genocide. With this flip book an image of war turns into an image of hope. It changes the viewer¹s perspective from the past to the future in the same way an education can change a child¹s future from despair to hope. The book is being distributed in multiple locations to raise awareness and donations for this important cause.

Direct advertisement created by JWT, United States for Foundation Rwanda, within the category: Public Interest, NGO.


You can't erase the past. Help write a better future.

Advertising Agency: JWT, Atlanta, USA
Creative Director: Carl Warner
Art Director: Jeff Harter
Copywriter: David Cohen
Photographer: Brad Kaye
Retoucher: Tom Janousek
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Hibon's picture

Good idea...but the world dont believe on these kind of "help solutions" anymore. The best way to help is to help some African leaders to be MORE responsible in their country and build the future spending more money on school education.( first step for Africa future ) ...

Activity Score 3734

Simple ideas are the best !

Mongoose's picture

I totally agree with you!

Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Guest's picture

cool post.

lynnholilin's picture

the headline is very well written and it goes brilliantly with the flip book imagery :-)

Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore

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