Agency Network: 
November 2008
Foster’s Wine Group:  The Corks
Foster’s Wine Group Direct Ad -  The Corks


Fosters Wine Group was struggling with younger restaurant servers not knowing much about wine and therefore unable to sell it well. To educate them in an engaging way we created the CORKS. An actual band in the vain of SPINAL TAP that created spoof songs about the different wine varietals, serving tips, and food pairing. “UNSCREW ME” dismantles the myths of screw top wines. Servers at various restaurants received a kit that included the CD with booklet insert, buttons, and a scroll pen with a pull out cheat sheet to help with common questions.

Direct advertisement created by Alcone, United States for Foster’s Wine Group, within the category: Other.


Tips that rock.

Advertising Agency: Alcone Marketing Group, Irvine, USA
Creative Directors: Luis Camano, Carlos Musquez
Art Directors: Paul Ulloa
Copywriters: Cameron Young, Kevin Kleber
Illustrators: Paul Ulloa
Other additional credits: Amy Cook
Log in to post comments
Guest's picture

simple but brilliant. Impressed & shocking people that passed.

Guest's picture

really nice work guys, congrats

Guest's picture

Nothing really great here.

crazylegz's picture

i would need to read the actual content of the CD (and taste the wine) before I can really judge this.

Activity Score 92
Oxfam Hong Kong
Guest's picture

This is the coolest project I've ever seen. The Illustrators of it should get huge raises and rule the world!

feebes's picture

I could definitely use this very soon. wow this is brilliant

Activity Score 29
Guest's picture

"This is the coolest project I've ever seen."

Maybe, then, u should visit AdsOfTheWorld more often.

Guest's picture

really nice!

Featured Content

Latest Collections