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18+ mug

Agency Network: 
Published/Aired: 
December 2008
Fortis:  18+ mug
Fortis Direct Ad -  18+ mug

Description

Direct advertisement created by Gram, Turkey for Fortis, within the category: Finance.

Caption

Credit Card of those who cannot sit still...

Advertising Agency: Gram Istanbul, Istanbul, Turkey
Creative Director: Tarik Akin
Art Director: Neslihan Gokce
Copywriter: Ural Urgunlu
Photographer: Serkan Sedele
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Soup Nazi's picture

Perhaps I lost this in translation a little as I am not from Turkey, however initially I thought the faces were'winking' rather than having their ear pulled.

Perhaps if the handle was flesh/pink coloured rather than white it would have made a more instant connection.

Soup Nazi
Guest's picture

yea u right

Guest
anotheropinion's picture

Hmmmm me too. ?

anotheropinion
Activity Score 132
Advertising
Guest's picture

It's funny that the girl who appeared on the cup is the girl who actually holding it on the so call 'user' picture. ;)

Guest
Guest's picture

how many people will make the mug upside down to see the company name???????? doesn't work for me.

Guest
Blair Semenoff's picture

I thought they had something in their eye. lol

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

company name placing is very very wrong. :/

Guest
Guest's picture

You can see deep message under the mug:
"The credit card for who can not be well behaved"

How can we see this message under the mug?
I think that target audience is maids! :D

Guest
Guest's picture

Naw when your sipping the cup whoever is sitting across from you will read it and might point it out to the one who bought it. Kinda unique in that aspect. Could have done with a tag line across the sides of the cups and the company logo on the sides too.

I thought they were winking too!

Guest
Guest's picture

Noone can see anything up to the end of last shot! While sipping the angle isn't enough to read the hole message.

Guest
sush's picture

nice concept n execution

sush
Activity Score 566
creative writer and organizer |

sue

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