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The Thermic Blanket Manual

Agency Network: 
Published/Aired: 
October 2014

Description

Direct advertisement created by JWT, Brazil for Ford, within the category: Automotive.

Advertising Agency: JWT, Sao Paulo, Brazil
Creative Directors: Vico Benevides, Fabio Brandão, Rafael Freire, Fabio Guirames
Art Directors: Daniel Massih, Fabio Santoro
Copywriter: Pedro Furtado
Photographer: Regis Fernandez
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Highest Rated

Dzsoi's picture

You get the manual when you buy the car. I guess they wanted this video to go viral.
It's a nice idea but no viral material.

Dzsoi
Activity Score 8611
Copywriter
@minas_mars's picture

Obviously you don't want people to read the manual. But it looks cool.

@minas_mars
Activity Score 1806
Art Director at TBWA |

I'm gonna try say something positive

damnson's picture

Agreed.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Liviu's picture

not efficient ..

Liviu
Activity Score 4401
kleenex's picture

concept is cool.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

You get the manual when you buy the car. I guess they wanted this video to go viral.
It's a nice idea but no viral material.

Dzsoi
Activity Score 8611
Copywriter
TheBear's picture

This is dumb

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

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