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Stain

Agency Network: 
Published/Aired: 
February 2011
Forbo:  Stain
Forbo Direct Ad -  Stain

Description

Direct advertisement created by Centigrade, France for Forbo, within the category: Industrial, Agriculture.

Caption

Flotex looks like a carpet but cleans like a resilient
How easy is Flotex to clean? Peel here

Advertising Agency: Centigrade, Europe
Art Director: Ron Strik
Copywriter: David Wilkinson
Photographer: Peter Verver
Retouching: Joost Schrover
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tirthomitro's picture

leo burnett india - tide - cannes - last year

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jackblack's picture

Okay. It's DM.

jackblack
Activity Score 2362
Art Director
Molecule's picture

yawn

Molecule
Activity Score 435
Copywriter
bobby666's picture

done to death fellas... though no offence meant...

bobby666
Activity Score 1462
RMG Connect, India
CuriousPencil's picture

So is it a carpet or a resilient? Does it coagulate coffee into a peel-off strip? Or does the cleaner have to mop it up with water to leave no stain, like other me-too products that only make things quicker and easier, not instant like this ad unrealistically suggests. I see the temptation to paint the product as perfect to make a point, but this takes it a bit too far. Surprised the client didn't say "Well, you know, it's not *that* easy really..." Plus it's a very obvious idea.

CuriousPencil
Activity Score 4225
Copywriter
ronstr's picture

@ CuriousPencil: You just couldn't resist couldn't you! ;-) anyway, always enjoying comments longer than 10 words!

ronstr
Activity Score 140
Creative Director at art director
AssassinX's picture

Oh gosh, I thought it was a sanitary pad in the picture.

AssassinX
Activity Score 1329
Andilbf's picture

Forbo floors are almost as resilient as the ad shows, if only such a cleaning method were possible :P

Andilbf
Activity Score 4

Looking for a new floor? Buy carpet online from my site, see if you find something you like :)

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