Agency Network: 
January 2013
Fletcher:  Calendar
Fletcher Direct Ad -  Calendar


The Challenge: To reward clients and collaborators with a 2013 Calendar and make this little present a unique gift: useful yet creative and cool.

The Idea: Given the superstition around number 13, we created a calendar where 12 myths and superstitions, some good some pretty bad, are deconstructed and their origins explained in an illustrative and irreverent way. On top of that, we added a custom-made laser engraved piece of wood to knock on, for those extremely superstitious.

Direct advertisement created by Fletcher, Spain for Fletcher, within the category: Agency Self-Promo.


2013, a Superstition-Proof Year

Advertising Agency: Fletcher, Spain
Creative Director / Copywriter: Virginia Hortal
Art director / Illustrator: Jose Hinojosa
Production: Sara Larrosa
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