Hope’s Line-up

Agency Network: 
October 2017


In the last “Flamengo vs Fluminense”, which happened on Children's Day, the different lineup caught the attention of those who watched the match. Instead of players like Diego, from Flamengo; and Wendel, from Fluminense, the photos and names of homonymous and missing children and teenagers in the state of Rio de Janeiro appeared on the screen. The idea was to draw attention to the problem, which affects about 40,000 children and adolescents every year in Brazil. The campaign action won the match. Missing since the beginning of this month, Luany Cristina dos Santos de Souza, 13 years old, was spotted by her grandmother at October 15th. One of the children’s pictures displayed at the screen during the Hope’s Line-up, Luany was found at Morro da Mangueira, thanks to an information that was sent to her grandmother by a football fan while he was still inside the Maracanã stadium.

Direct advertisement created by NBS, Brazil for Flamengo, within the category: Sports.

Advertising Agency: NBS, Rio de Janeiro, Brazil
Creative VP / Creative Director: André Lima
Chief Creative Officer / Creative Director: Carlos André Eyer
Creative Directors: André Havt
Creatives: Luiz Miller, Felipe Pessoa, Bruno Antunes
Producer: Camilo Coelho
Client: Márcio McCulloch
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