Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water.
The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum.
All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website.
Direct advertisement created by Havas, Turkey for Finish, within the category: House, Garden.
Chief Creative Officer: Ergin Binyıldız
Creative Director: Yavuzhan Gel
Creative Team: Serhan Koçak, Sezgin Bulut, Anıl Süleyman Çınar
Agency Producers: Sıla Salgın, Gözde Bilir
Client Services Director: Berk Yılmaz
Client Services Team: Hare Lilya Ganiç, İrem Pusal
Strategy Director: Ayça Çınar
Media Director: Didem Demiralp
Associate Media Director: Nevin Nebioğlu
Media Supervisor: Aylin Aykut, Tekin Timoçin
Media Planning and Buying Specialist: Onur Güner, Tuğyan Şendil, Ülkü Şimşek, Erdem Yürük
Branded Content: Circus/Contentine
General Manager: Özer Sata / Circus/Contentine
Managing Partners: Berk Doğan, Gizem Akbulut / Circus/Contentine
Photography & Retouch: P Blok Photographer
Post Production: ABT İstanbul
ADR Recordist: Murat Çelikkol
Packaging Design: Metin Kılınç / Ajans Reset
Glassmaker: Musa Teke - Safir Cam
Glass Mold: Mehmet Öztürk / Özay Cam
Glass Print: Halit Samsa - Nurcan Baskı
Product Producer: Uğur Vanlı / Medyabank