The First Reusable Piggy Bank

Agency Network: 
June 2012
Fevi Kwik Direct Ad -  The First Reusable Piggy Bank


Direct advertisement created by Ogilvy, India for Fevi Kwik, within the category: Office Equipment.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Creative Directors: Sameer Sojwal, Amitabh Agnihotri
Art Director: Shankar Kamble
Copywriter: Nandkishor Prabhukelusakar
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kleenex's picture


Activity Score 52778
Web Designer/Developer
creativegodown's picture


Activity Score 252
sacrilegend's picture

So good, it hurts.

Activity Score 3394
creativegodown's picture

so bad, it hurts.

Activity Score 252
stickynotes's picture

great dm, nice trojan glue! just wonder: how did it get inside?

Activity Score 1094
kishor prabhu's picture

To clear all your doubts, watch the video here

kishor prabhu
Activity Score 6
creativegodown's picture

I have the same question as stickynotes has.

How did the glue get inside? We aren't fools to believe if you say that you actually broke the piggybank, put the fevistick in and then pasted it.

And you distributed it to 500 people. Common guys, stop bullshitting. It's a PURE SCAM and was NEVER EXECUTED.

CAN WE HAVE A VIDEO of the process? Can you post it on web right away? This agency seems to be just about scams.

Activity Score 252
kishor prabhu's picture
kishor prabhu
Activity Score 6
kylevuong's picture

Great idea but no one's gonna re-use the piggy...

Activity Score 31
Award School
kalankji's picture

few ifs & buts but then I like it

Activity Score 229
sdeepek's picture

good one...but def. scam

Activity Score 59
Art Director at Student |

Happiness is nothing more than good health and a bad memory
~ deepak

Prasad Weerasekara's picture

I like.

Prasad Weerasekara
Activity Score 655
kishor prabhu's picture

To know how it works, watch the video at

kishor prabhu
Activity Score 6
Jeelish's picture

Done before.

Activity Score 52
Copywriter at Mumbai
kalpesh78's picture

@ creativegodown. Good to have your views. but i think its a great concept. Love the way its been executed. And not all the ads you see here are 100% released. in fact I'm pretty sure at least 60% of the stuff you see here is scam.
@ Jeelish please share where you've seen it.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

dsklan's picture


Activity Score 1926
Art Director at homeshop
bones's picture

Both the idea and execution is lame. I don't think this was even executed

Activity Score 24
Mitzi's picture

the idea is very straight, old and feels like its been used before!

Activity Score 69
Sabbir.vai's picture

Nice Idea. Absolutely loved it. But, few observations though:

- As a DM tool the client would definitely want immediate result. But, with this the result might be delayed. You give dealers the piggy. It will take time to fill it up with coins (Unless its already filled with coins!)

- After breaking, the broken pieces will be uneven and sometimes might even be impossible to glue every single piece back in former shape. So, reusable might not be possible in all cases

Activity Score 43
Marketing Manager |