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Agency Network: 
Published/Aired: 
February 2013
FATZ Restaurants Direct Ad -  Antenna Kabobs

Description

A a sit-down restaurant chain asked us to increase store traffic by promoting a $5 off coupon. Using their FATZ Grilled Shrimp & Veggie Harpoons as inspiration, we created a very unique guerrilla-marketing piece. People returning to their vehicles from local stores and markets discovered a mouthwatering and money-saving kabob waiting for them.

Copywriter: T.J. Aseltyne

Direct advertisement created by Zimmerman, United States for FATZ Restaurants, within the category: Food.

Caption

Stick a skewer in big chain blandness.

Advertising Agency: The Zimmerman Agency, Tallahassee, Florida, USA
Creative Director: Rob Kerr
Art Director: John Towler
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Cristina and Chris's picture

Awesome. A nice change from the usual leaflet on the windshield

Cristina and Chris
Activity Score 840
kleenex's picture

WINNER and something NEW for sure.

kleenex
Activity Score 52778
Web Designer/Developer
rauliten's picture

Great Idea!! I agree with kleenex, something new for sure!

rauliten
Activity Score 393
Creative Director
CommandZ's picture

Agreed all around. But there's still that "don't touch my f*cking car" angle that would irk most people.

CommandZ
Activity Score 2509
Creative Director
morse's picture

I love it.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

eins-eins-null's picture

in some cases, its okay to touch a fucking car. very well done!

eins-eins-null
Activity Score 896
Copywriter
VivianRaul's picture

Great idea

VivianRaul
Activity Score 20620
Creative Director at Creative Director
the-new-kid's picture

nice concept

the-new-kid
Activity Score 78
Graphic Designer at Intern at JWT,Chennai
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