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Eyeballs

Agency Network: 
Published/Aired: 
July 2008
ESPN:  Eyeballs
ESPN Direct Ad -  Eyeballs

Description

Brief:
ESPN's up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.

Solution:
We re-designed actual sports-balls to look like "HUMAN EYEBALLS"!; a basketball, football and baseball. Each ball had a message on the back which read "ESPN. You can't get closer". They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.

Results:
This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.

Direct advertisement created by Saatchi & Saatchi, Singapore for ESPN, within the category: Media.

Caption

You can't get closer.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Retoucher: Kendrick Wong
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping
Art Directors: Richard Copping, Ronojoy Ghosh
Art Buyer: Adrel Law
Print Production: Terry Ong, Sammy Leong
Account Service: Frederic Eng
Copywriter: Andrew Petch
Log in to post comments
Wordnerd's picture

Bullseye!

Wordnerd
Activity Score 6692
Copywriter
getconnected2001's picture

Love it!

getconnected2001
Activity Score 987
Art Director at New Delhi
floydeepurple's picture

the eyeball looks gross. but overall nice idea.

floydeepurple
Activity Score 349
Copywriter
Chris's picture

reminds me of madballs those toys from the 80's

Chris
Activity Score 1935
Art Director
Zeus's picture

expensive...

Zeus
Activity Score 906
somewhere
Crisp One's picture

agreed, just a weird gift to influence buyers, id rather have tickets to a game to be honest

Crisp One
Activity Score 2005
Other at New York
Zeus's picture

but very cool

Zeus
Activity Score 906
somewhere
mrbobcr's picture

Jaja is kind of creepy but... People in Singapur has blue eyes?

mrbobcr
Activity Score 24
Graphic Designer
huzyisundead's picture

Jaja is kind of creepy??

huzyisundead
Activity Score 107
Copywriter
FlyingDogs's picture

Lovely stuff!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
castell's picture

amazing!!

castell
Activity Score 40
other
Olafski001's picture

good!

Olafski001
Activity Score 1193
Copywriter |
sunt's picture

haha,so cool!
I love this ad~!

sunt
Activity Score 10
raverus's picture

ok but disgusting

raverus
Activity Score 1476
Art Director
StuartLittle's picture

Much better than the espn couch campaign

StuartLittle
Activity Score 466
Other
fen1x's picture

hohoho awesome ball !!
Where can I buy it ?

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Hardy's picture

Looks like ransom note from the kidnappers! :)

Hardy
Activity Score 42
Graphic Designer |

He who dares wins!

m í t i c o's picture

Airbrush Paint.

Very Good idea!!

-------------------
r e i n v e n t a

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
Frits Harkema's picture

In some countries, they use heads.

Frits Harkema
Activity Score 713
Antwerpen
ca4ysu's picture

I really like that~

ca4ysu
Activity Score 8
Software Testing Engineer (Senior)
shiju's picture

it looks scary............

but a great thinking..

--------------------
www.crazycoolads.com

shiju
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