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Reflector protector

Agency Network: 
Published/Aired: 
June 2015

Description

Direct advertisement created by Y&R, South Africa for Edward Snell & Company, within the category: Alcoholic Drinks.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Copywriter: Graham Krige
Art Directors: Wade Barnes, Rowan Foxcroft, Gareth Owen, Mpumi Guliwe
Production Manager: Rory Bonnes
Art buyer: Ashleigh Hamilton
Cinematographer: Gareth Place
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Highest Rated

Temple's picture

This is very very very good.

Temple
Activity Score 11341
Creative Director
kleenex's picture

BUT How many people really used it though??

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

I think it's a nice idea regardless.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Ad_boy's picture

Well, that would be *their* problem, kleenex. At least the advertiser did something practical and relatively simple to implement - which is why I have mixed feelings about stuff like the Nivea sunburnt dolls, for instance. There, you really are relying on the YouTube video to spread the word, rather than the activation itself, which surely cannot reach nearly enough eyeballs. This one (above) is cost-effective enough to be very widely distributed. So it's applause from my side for Y&R SA.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

halaby87's picture

I like

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

dileeshsimon's picture

wow its good for the peoples

dileeshsimon
Activity Score 20
Graphic Designer at kerala |

ooophs....

Owolawi's picture

Simply superb

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

Arkadiusz's picture

Not bad idea, but I think the reflector sticker should have some cool drawing/text on it (more people will be willing to carry it).

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

CrackerJackFlash's picture

I likey too!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Shraddha_pawar's picture

simply awesome ! :)

Shraddha_pawar
Activity Score 975
Copywriter |

Shraddha

Temple's picture

This is very very very good.

Temple
Activity Score 11341
Creative Director
ttt's picture

Rly cool.

ttt
Activity Score 252
Creative Director |

...

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