Faces will be rearranged

Agency Network: 
Published/Aired: 
March 2010
Duco Events:  Faces will be rearranged
Duco Events Direct Ad -  Faces will be rearranged

Description

Direct advertisement created by TBWA, New Zealand for Duco Events, within the category: Recreation, Leisure.

Advertising Agency: TBWA\Whybin, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tara McKenty
Copywriter: Iain Nealie
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Highest Rated

Dzsoi's picture

You don't feel the copy. It is rapidly short, it is hard and straight like a manly punch. Just perfect.

Dzsoi
Activity Score 8603
Copywriter
Pushkaraj Shirke's picture

stupid force fitting has a new benchmark. Faces will be rearranged is bang on - violent and fresh. the puzzle just kills it.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Dzsoi's picture

The idea is the puzzle. 'Faces will be rearranged' is the headline that explains why is it a puzzle. How would the puzzle kill the copy??

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

Totally agree, without the puzzle it wouldn't make sense.

Guest
s1bs's picture

i like it, it's funny.

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Hiperion's picture

funny? :DDD
forced way, guys...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
whatthefudge's picture

I don't think it's forced, the puzzle adds the extra umpf.

whatthefudge
Activity Score 1266
lynnholilin's picture

yeah everything goes together really well :-)

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

jbuckingham's picture

I think it's great!

jbuckingham
Activity Score 913
satrianee's picture

This is a direct call to the real purpose of this game... Right for the people enjoying it.

Me hate the game, like the print.

satrianee
Activity Score 3746
xcreativity's picture

agree with satrianee, hate the game but can see that this will engage the target group

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

gonndo's picture

The idea and the way they solved was great but, I'd work harder on the copy...
Too literal...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Dzsoi's picture

You don't feel the copy. It is rapidly short, it is hard and straight like a manly punch. Just perfect.

Dzsoi
Activity Score 8603
Copywriter
Shadow Ops's picture

This is the visual equivalent of a pun and a see say ad all at once. seems like a first thought that came to life...but probably shouldn't have. Will probably win at Cannes!

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

kurtberengeiger's picture

This is bang on.

kurtberengeiger
Activity Score 7357
Copywriter
smartbox's picture

I love it! good idea...

smartbox
Activity Score 177
Guest's picture

very literal.

Guest
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