For Children's Day, a chain of drugstores created a way to reuse the cardboard boxes that are commonly used to accommodate the donations of toys for needy children. They printed Paper Toys on the sides of the boxes to increase the number of toys donated. For children, in addition to gaining more toys, they could also have fun cutting, gluing and assembling the Paper Toys.
Direct advertisement created by Talent, Brazil for DPSP Group, within the category: Public Interest, NGO.
Global Creative Director: Bruno Bertelli
Chief Creative Officer: João Livi
Creative Directors: Marcello Almeida, Rodrigo Lugato
Art Directors: Francine Ther, Paulo Almeida
Copywriters: Marcelo Carvalho, Lucas Siqueira Cesar
Accounts: Carlos Barbieri, Fernanda Faria, Mayara Valadares, Carolina Carraretto
Graphic Producer: Ingo Santos
Finishers: Michel Medeiros, Rafael Leão
Reviewers: Emilio GonzalezClariana Ganimi
Art Buyers: Mario Coelho, Daniele Sampaio
Design / Illustration: Pedro Jr., Edivan Morais
RTV: Maria Hermínia Weinstock, Ubiratan Rio
Videocase Producer: Daemon Filmes
Videocase Direction: Baboo Matsusaki, Toten Dias, Andréa Barretto