Strategy: The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.
Idea: Based on this strategy, Douwe Egberts launched the campaign “A good conversation starts with Douwe Egberts”. To support this campaign, they created the “conversation cup”. A coffee cup that helps you choose a conversation subject. Simply put your spoon in the cup and let it decide for you.
Results: The campaign led to a lot of heated conversations at the workplace and restaurants where they were distributed. They gave a great boost to the campaign “A good conversation starts with Douwe Egberts”.
Direct advertisement created by Duval Guillaume, Belgium for Douwe Egberts, within the category: Non-Alcoholic Drinks.
Creative Directors: Katrien Bottez & Peter Ampe
Copywriters / Art Directors: Hans Kerkhoff, Raoul Maris
Strategic Planner: Katrien Bottez
Media Planner: Annemie Verschueren
Account handling: Matthias Dubois, Annelies Van Der Donck
Print Producer: Claudine Sweers
DTP: Arnaud Duval