Dominos’ Pizza Disc

Agency Network: 
Published/Aired: 
May 2013

Description

Direct advertisement created by Artplan, Brazil for Domino's Pizza, within the category: Food.

Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriters: Tiago Trindade, Rodrigo Sanches
Art Directors: Diogo Barbosa, Guilherme Grotti
Account Directors: Guilherme Juliani, Viviane Sade
Account Manager: Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planners: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner
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Bill Me Now's picture

Wonderful use of media! I love how the idea is strengthened by the means of heat-based reveal (not NEARLY as strong as if this concept was interchanged by any other industry). I could see Dominos going one step further by partnering with Redbox to do pizza and movie delivery together in the future, and promoting the offer in the same fashion. Big win here!

Bill Me Now
Activity Score 178
Jackbr's picture

Great

Jackbr
Activity Score 1486
Art diretor |

JackBR

fvidiella's picture

Great Idea, but would be greater a decade ago, when we still used to rentdvds!

And is a pity that the user sees the ad after the movie (probably has already eat)

fvidiella
Activity Score 11
Marketing Manager at MAPFRE
kleenex's picture

I agree with you, but a great concept.

kleenex
Activity Score 57557
Web Designer/Developer
@ravdi's picture

GREAT

@ravdi
Activity Score 50
Graphic Designer
morse's picture

Very cool.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Peter Frank's picture

fantastic

Peter Frank
Activity Score 532
diogobatalha's picture

In Brazil we still rent dvd ;)

diogobatalha
Activity Score 4
Copywriter
PitchStock's picture

Brilliant idea.

PitchStock
Activity Score 56

Pitch your ideas better.

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