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November 2014
Dogwood Initiative:  Oil Samples
Dogwood Initiative Direct Ad -  Oil Samples

Description

This DM piece was created for Dogwood Initiative’s No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people’s homes.

Direct advertisement created by Rethink, Canada for Dogwood Initiative, within the category: Public Interest, NGO.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Directors: Tony Woods, Leia Rogers
Copywriter: Leia Rogers
Designer: Tony Woods
Account Services: Scott Lyons, Shelley Ong
Producers: Cary Emley, Sue Wilkinson
Content Strategist: Leah Gregg
Printer: Metropolitan Printers
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Highest Rated

@minas_mars's picture

I think you should have taken the next step and purposefully made a whole in the bag so the goo leaked.
That would have hammered home the idea.

@minas_mars
Activity Score 1796
Art Director at TBWA |

I'm gonna try say something positive

@minas_mars's picture

I think you should have taken the next step and purposefully made a whole in the bag so the goo leaked.
That would have hammered home the idea.

@minas_mars
Activity Score 1796
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

I would have liked that extra step

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

I agree, it is just a tanker filled with oil. Step 1.
If the bag had leaked, people would have been very annoyed.
I think this route is a dead end.

Dzsoi
Activity Score 8611
Copywriter
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