This DM piece was created for Dogwood Initiative’s No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people’s homes.
Direct advertisement created by Rethink, Canada for Dogwood Initiative, within the category: Public Interest, NGO.
Creative Directors: Ian Grais, Chris Staples
Art Directors: Tony Woods, Leia Rogers
Copywriter: Leia Rogers
Designer: Tony Woods
Account Services: Scott Lyons, Shelley Ong
Producers: Cary Emley, Sue Wilkinson
Content Strategist: Leah Gregg
Printer: Metropolitan Printers