Inspiring Play

Agency Network: 
Published/Aired: 
August 2010
Dilly Dally:  Inspiring Play
Dilly Dally Direct Ad -  Inspiring Play

Description

Dilly Dally is a toy store built on ‘inspiring play’ and igniting the imagination of children. Each component of their brand identity incorporated a sense of play, interaction and endless exploration.

Direct advertisement created by Spring, Canada for Dilly Dally, within the category: Gaming.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: Perry Chua, Shon Tanner, James Filbry
Copywriters: Jessica Mori, Rob Schlyecher
Illustrator: Shon Tanner
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Highest Rated

sirvan's picture

That's how BAD agencies work ;)

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Guest's picture

really?! it took 2 copywriters, 3 art directors, a creative director and an illustrator to do this?!!

Guest
Guest's picture

good question...

Guest
Guest's picture

and the idea is...?

Guest
morse's picture

Great work. I can't believe the two guests didn't get it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

I get it. I'm just surprised it took 7 creatives to do it.

Guest
HappyHour's picture

That's the way agencies work, Guest. 7 people sit in a room and come up with this idea, they all get credit.

HappyHour
Activity Score 2377
sirvan's picture

That's how BAD agencies work ;)

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

HappyHour's picture

hater

HappyHour
Activity Score 2377
Guest's picture

I like the cards a lot. But the paper stationary has been done a bunch of times before for print, newspaper, and DM and meaningless considering it's only used internally and not for the public.

Guest
Guest's picture

yup.. it seems very playfull... nice work.

Guest
Guest's picture

i love the graphics. great design.

Guest
Roger Keynes's picture

A cool idea and EVERYBODY wants in on it. Meh, agencies! ;)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Cheerriiee's picture

Cool, for sure they accomplished their goal!

Cheerriiee
Activity Score 952
Graphic Designer
Djenzie's picture

Wow, what a nice corporate identity! awesome

Djenzie
Activity Score 163
St. Lucas Institute Ghent
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