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Tuberculosis 3D-Test

Agency Network: 
Published/Aired: 
December 2009
Diaskintest:  Tuberculosis 3D-Test
Diaskintest Direct Ad -  Tuberculosis 3D-Test

Description

Diaskintest is a medical product for diagnosing tuberculosis at the early stages with accuracy to 98%. Calendar is based on the concept of children’s game “Find Wally”. Each of 12 months is a comprehensive illustration with many objects and characters among which there’s a little monster hidden that resembles tubercule bacillus. Attached to each calendar there are Diaskintest branded 3-D glasses. With those glasses on the holder of the calendar can spot the bad guy immediately because the pictured character becomes three-dimensional.Thus, in such a game-like manner we bring the idea that it is much easier to detect tuberculosis with the help of “Diaskintest” than if using out-of-date methods.

Direct advertisement created by Voskhod, Russia for Diaskintest, within the category: Pharmaceutical.

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Highest Rated

IRONWORKS's picture

Well Done! Cleverly used of the 3D glasses idea.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
atb2005's picture

Very nice! I don't know anything about this Russian agency (is it a leading one?), but all the ads I've seen by them were fantastic. On a different note, the English explanation they've provided here is one of the best I've read lately, from a foreign agency (well written and grammatically correct).

atb2005
Activity Score 13557
Adaddicted's picture

Yes, except the bacterium's name, it is "tubercle bacillus"
But absolutely up-to-date stuff!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

thedesignaddict's picture

Solid idea. I know first-hand how tough working with drug companies can be, and this is a very nice way of illustrating the benefit.

thedesignaddict
Activity Score 5403
Art Director at Freelance
tirthomitro's picture

this 1es kewl!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

lucdesaulniers's picture

Effective.

lucdesaulniers
Activity Score 1145
mediaeater's picture

cool

mediaeater
Activity Score 384
Art Director
IRONWORKS's picture

Well Done! Cleverly used of the 3D glasses idea.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
raulbanderas's picture

i like it

raulbanderas
Activity Score 357
lynnholilin's picture

it;s like where's wally? special medical edition :-)

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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