Tunnel box

Agency Network: 
Published/Aired: 
August 2008
DHL:  Tunnel box
DHL Direct Ad -  Tunnel box

Description

Direct advertisement created by Ogilvy, Netherlands for DHL, within the category: Professional Services.

Advertising Agency: Ogilvy Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Photographer: Arno Bosma
Log in to post comments

Highest Rated

Guest's picture

Or nasty ass heehee lolz : P

Guest
Guest's picture

Nice

Guest
Guest's picture

I saw a Fedex print campaign where there's a Chinese person on the other side of the box.

Guest
phildesignart's picture

Great ambient piece. Though it isn't the same it feels really close to the latest FedEx print http://www.frederiksamuel.com/blog/2009/03/fedex-2.html not saying it is the same thing just very similar. Well done.

phildesignart
Activity Score 252
Graphic Designer at Freelance
critical_mass's picture

It's a nice idea, but surely anyone who has the box wants to send a package already.

critical_mass
Activity Score 17
Guest's picture

This one is from august 2008 so first. Take a look at the Eurobest site. Shortlist last year.

Guest
Guest's picture

Good Idea, but the light must be the same of the print when it be opened.

Guest
Guest's picture

It's a nice idea!

Guest
Guest's picture

the idea is well wrapped up in its execution :) yuk sounds corny did I just say that :-S
anyway nice work guys!

Guest
Guest's picture

nice idea. but when the box is open, what if the light reflects the other way.the light fall on the left side in this case (according to the given image) then the right side of the box will be dark and the left side of the print will be dark...and wouldn't look actual that way...

Guest
NastyJester's picture

The perfect example of a client comment. Trivial, cryptic illiteracy. I don't care whether the light is on the left, right, or shining out of my arse... this is a great idea.

NastyJester
Activity Score 734
Copywriter
Gilbert Berkam's picture

Like it...

Gilbert Berkam
Activity Score 71
Guest's picture

una propuesta interesante

http://www.eduardoascencio.com

Guest
Guest's picture

cannes finalist!

Guest
Guest's picture

THIS IS THE BEST AD IN THE WORLD! THE BEST EVER MADE!

Guest
Guest's picture

look mr nasty jester dude there's light shinning from ur ass... or is it ur mouth...nah it's just ur ass...oh no it's just ur face...sure looks like an ass...

Guest
Guest's picture

HA HA HA I i am sorry i am laughing at the comment. Ha Ha can i hire you as a copywriter you sure are funny.
Oh yeah and good ad.

Guest
Guest's picture

Nasty jester are you here to comment about the ad or comment about other peoples comments? Dumbass (with a light coming outta it)

Guest
Guest's picture

Jajajajajajaja
Hahahahahaha

Guest
Guest's picture

Or nasty ass heehee lolz : P

Guest
Guest's picture

Don’t worry much about the nastyshitter. He’s much hated around here anyway. Hey nastyloser put ur work where ur mouth is and show us some of the award winning work u’ve done (bet there’s nothing)

Guest
Guest's picture

HAHAHA

Guest
Guest's picture

"Welcome to the world of guest commenters. You slander one of us and u are slandered for life!!!"

Guest
Guest's picture

Really nice idea. Simple & smart.

Guest
maashookshee's picture

good job .

maashookshee
Activity Score 408
graphicdesigner. at focus advertising
sirvan's picture

Love it...

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Advertisement
Featured Content

Latest Collections

Advertisement