The Imported Ad

Agency Network: 
January 2013
DHL:  The Imported Ad
DHL Direct Ad -  The Imported Ad


To prove that DHL Import Express is the safest choice when you need to import things quickly from overseas markets, Clemenger BBDO, Sydney took out an ad in the Shanghai Business Daily and sent it to small business owners in Australia. The ad (the only English in the entire paper) clearly stated that DHL would have a copy in their hands within 3 days. We then put our own import service to the test. All copies were successfully delivered within three days with a staggering 60% arriving on day two. The Chinese translates as: This message will be sent to Australian import customers, we hope you'll be doing business with them soon.

Direct advertisement created by Proximity, Australia for DHL, within the category: Transport.

Advertising Agency: Clemenger Proximity, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Katrina Jarratt
Copywriter: Tom Russell
Planner: David Halter
Group Account Director: Emily Perrett
Agency Producer: Henry Welch
Designer: Tim McPherson
Senior Account Director: Cate Stuart-Robertson
Log in to post comments

Highest Rated

Spanky's picture

Maybe t's just me, but this seems very boring.

Activity Score 4781
jackmancer2017's picture

It's a great idea, putting your words into reality - but this all seems a bit difficult, sending a whole newspaper for the sake of one ad. Does however communicates pretty clearly, when I imagine picking up that thing from the post.

Activity Score 6950
Copywriter at Editor/Student
Owolawi's picture

Daring idea... thumbs up!

Activity Score 1520
Copywriter at DDB |

disagio's picture

well thought out

Activity Score 46
Spanky's picture

Maybe t's just me, but this seems very boring.

Activity Score 4781
gagan's picture

It's a good idea. It could have been far more interesting though.

Activity Score 162
Creative Director at Fusion
Featured Content

Latest Collections