Banged-up car flier

Agency Network: 
Published/Aired: 
October 2012
Detran-RS:  Banged-up car flier
Detran-RS Direct Ad -  Banged-up car flier

Description

Initiative carried out at toll stations by the Rio Grande do Sul Department of Motor Vehicles. Drivers were handed out completely crumpled fliers. As they straightened them out, they would see a message warning against reckless driving.

Direct advertisement created by Escala, Brazil for Detran-RS, within the category: Automotive.

Caption

Is that how you are planning on finishing your trip? Recklessness kills.
Traveling safe
Detran - Rio Grande do Sul

Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Régis Montagna
Art Director: André Blanco
Copywriter: Maurício Cardoso
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Highest Rated

Sabbir.vai's picture

Good idea. Well execution. But, a bit cliche in the sense that crumpled papers are a regular part of our lives. The subconscious is, we always crumple papers when its not of use anymore and we just throw it away and forget about it. So chances are low that even in the back of the minds, drivers will remember it.

Rather the same idea with a different format may be if were possible to give the drivers to keep in their vehicles in the vicinity which frequently catches their attention, would have been more effective. Obviously the placement has to be such that does not distract the drivers while driving.

Sabbir.vai
Activity Score 43
Marketing Manager |

vai

Prasad Weerasekara's picture

:D

Prasad Weerasekara
Activity Score 651
hasalaka.th's picture

Effective.

hasalaka.th
Activity Score 284
mediamax
ashan's picture

Good. A bit of blood would also help. Not sure if it will really shock them though, maybe work a bit more on that. Keep it up.

ashan
Activity Score 70
Copywriter at Phoenix Ogilvy |

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

Sacrilegend's picture

^ Oh, please.

Sacrilegend
Activity Score 3346
Copywriter
Sacrilegend's picture

Simple and outstanding.

Sacrilegend
Activity Score 3346
Copywriter
John Kevin's picture
John Kevin
Activity Score 9
LandonZandona's picture

Oh my. The same idea again...

LandonZandona
Activity Score 25
DesignDine's picture

I heard about the same idea somewhere. I cant remember it precisely though.

DesignDine
Activity Score 1261
Art Director at UK |

http://designdine.co.uk

kleenex's picture

I like the idea.... Just do not over do it a million times in one year.

kleenex
Activity Score 57557
Web Designer/Developer
Feysless's picture

i like it...even if its old and done it looks good.

Feysless
Activity Score 2625
Art Director |

groovy baby!

elfede's picture

They received crumpled flyers and then they throw it in the trash can. Please.

elfede
Activity Score 138
Copywriter at Publicis Impetu
Sabbir.vai's picture

Good idea. Well execution. But, a bit cliche in the sense that crumpled papers are a regular part of our lives. The subconscious is, we always crumple papers when its not of use anymore and we just throw it away and forget about it. So chances are low that even in the back of the minds, drivers will remember it.

Rather the same idea with a different format may be if were possible to give the drivers to keep in their vehicles in the vicinity which frequently catches their attention, would have been more effective. Obviously the placement has to be such that does not distract the drivers while driving.

Sabbir.vai
Activity Score 43
Marketing Manager |

vai

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