Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council.
To raise awareness to this cause, Dermodex brand, a specialist in diaper rashes announce this Friday, on the an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day.
Direct advertisement created by BETC, Brazil for Dermodex, within the category: Pharmaceutical.
Chief Creative Officer: Erh Ray
Executive Creative Director: Rodolfo Barreto
Creative Director: Daniel Schiavon
Copywriters: Americo Vizer, Chico Lucas, Fillipe Abreu, Pedro Rosas
Art Directors: José Pedro Bortolini, Michel Morem, Gabriel Marcondes, Savio Hatherly
Brand / Business: Daniela Keller, Luana Gregorio
Communication / PR: Camila Nakagawa
Strategy: Utymo Oliveira
Channels: Carlinha Gagliardi, Felippe Sobrinho, Artur Martins
Production: Mariane Goebel, Ana Lucia Marques, Tiago Hasegawa
Graphic Production: Gilmar Mendes, Renata Germani, Juliana Arantes, Carlos Valeriano, Plínio Junior
Production Company: Trator Filmes
Director: Claudio Cinelli
Audio Production: Jamute
Typography: José Pedro Bortolini
Printing: Gráfica P+E
Client Approval: Alan Kirszenwurcel, Fernanda Inoguti, Márcio Aguiar