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MMVAs Crowd Periscope

Agency Network: 
Published/Aired: 
June 2011
Dairy Farmers of Canada Direct Ad -  MMVAs Crowd Periscope

Description

Dairy Farmers of Canada wanted to give the crowd at the the annual MuchMusic Video Awards in Toronto a great view of the show. This easy-to-assemble crowd persicope allowed fans to catch a better glimpse of their favourite stars.

Direct advertisement created by Launch!, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Advertising Agency: LAUNCH!, Toronto, Canada
Creative Directors: Joe Amaral, Neil Woodley
Art Director / Copywriter / Illustrator / Photographer: David Moyer
Account Directior: Iva Druzic
Writer: Ivan Druzic
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Highest Rated

vlwk's picture

I think the message might have been "milk helps you grow tall", which is nicely demonstrated with the device.

Sad that it isn't communicated properly

vlwk
Activity Score 154
atb2005's picture

Milk and music? Milk and catching a glimpse of some celebrity? This is just as irrelevant as the Tetley Infusions Break Your Routine stunt.

atb2005
Activity Score 13557
peticaca's picture

The idea fort concerts is really great! But I agree, I don't see the adequacy between the product and the event....

peticaca
Activity Score 189
mrMagic's picture

Milk rocks.

mrMagic
Activity Score 798
Graphic Designer at RES Group
Wordnerd's picture

nice gadget. but milk? just ok

Wordnerd
Activity Score 6692
Copywriter
vlwk's picture

I think the message might have been "milk helps you grow tall", which is nicely demonstrated with the device.

Sad that it isn't communicated properly

vlwk
Activity Score 154
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