MMVAs Crowd Periscope

Agency Network: 
June 2011
Dairy Farmers of Canada:  MMVAs Crowd Periscope
Dairy Farmers of Canada Direct Ad -  MMVAs Crowd Periscope


Dairy Farmers of Canada wanted to give the crowd at the the annual MuchMusic Video Awards in Toronto a great view of the show. This easy-to-assemble crowd persicope allowed fans to catch a better glimpse of their favourite stars.

Direct advertisement created by Launch!, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Advertising Agency: LAUNCH!, Toronto, Canada
Creative Directors: Joe Amaral, Neil Woodley
Art Director / Copywriter / Illustrator / Photographer: David Moyer
Account Directior: Iva Druzic
Writer: Ivan Druzic
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atb2005's picture

Milk and music? Milk and catching a glimpse of some celebrity? This is just as irrelevant as the Tetley Infusions Break Your Routine stunt.

Activity Score 13547
peticaca's picture

The idea fort concerts is really great! But I agree, I don't see the adequacy between the product and the event....

Activity Score 189
mrMagic's picture

Milk rocks.

Activity Score 798
Graphic Designer at RES Group
Wordnerd's picture

nice gadget. but milk? just ok

Activity Score 6690
vlwk's picture

I think the message might have been "milk helps you grow tall", which is nicely demonstrated with the device.

Sad that it isn't communicated properly

Activity Score 154
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