World Water Day

Agency Network: 
Published/Aired: 
March 2015
Cristalina:  World Water Day
Cristalina Direct Ad -  World Water Day

Description

Nowadays, a water popsicle is nothing but an ice block. However if we don’t act at all, the lack of water in the world can transform this into a prime flavor. That’s why on World Water Day, Cristalina Mineral Water distributed water popsicles with a message about the day in their package. Encouraging people to act against the waste of water, the unexpected flavor promoted a reflection about the actual meaning of the water in our lives and how we need to start to do our part now.

Direct advertisement created by Pandora, Brazil for Cristalina, within the category: Non-Alcoholic Drinks.

Caption

The longer you take to act, the less water you find here. And in the world as well.

Advertising Agency: Pandora, Natal, Brazil
Creative Director / Art Director: Caio Vitoriano
Copywriter: Állika Lira
Illustrators: Angelo Galvão de Sá, Romero Sá
Photographer: Jomar Dantas
Media: Ruth Guará
Producer: Andrea Alves
Account Executive: Amanda Furtado
Final Artworker: Anderson Padawan
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kleenex's picture

Not so sure it worked.

kleenex
Activity Score 57557
Web Designer/Developer
damnson's picture

I'm sure it didn't.

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

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