Description
We intervened in the official footballs of the most important South American matches by printing prejudicial phrases that women had to overcome in order to play football. As the matches were played, these phrases began to disappear.
This professional campaign titled 'The Ball Without Prejudice' was published in Paraguay in March, 2018. It was created for the brand: CONMEBOL, by ad agency: MullenLowe Group. This Direct medium campaign is related to the Sports industry and contains 1 media asset. It was submitted almost 6 years ago.
Credits
Advertising Agency: Garabato MullenLowe, Asuncion, Paraguay
Creative Director / Art Director: Julio Gallego
Creative Director / Copywriter: Santiago Morello
Additional Credits: MullenLowe SSP3, Yasmin Hourani, Doble P Producciones
