The Ball Without Prejudice

Agency Network: 
March 2018


We intervened in the official footballs of the most important South American matches by printing prejudicial phrases that women had to overcome in order to play football. As the matches were played, these phrases began to disappear.

Direct advertisement created by MullenLowe Group, Paraguay for CONMEBOL, within the category: Sports.

Advertising Agency: Garabato MullenLowe, Asuncion, Paraguay
Creative Director / Art Director: Julio Gallego
Creative Director / Copywriter: Santiago Morello
Additional Credits: MullenLowe SSP3, Yasmin Hourani, Doble P Producciones
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