Agency Network: 
Published/Aired: 
May 2009
Commercial Trader:  Harvested mat
Commercial Trader Direct Ad -  Harvested mat

Description

Direct advertisement created by TBWA, South Africa for Commercial Trader, within the category: Media.

Caption

Your number one resource for harvesting.

Advertising Agency: TBWA\Tequila Johannesburg, South Africa
Creative Director / Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Chris Saunders
Executive Creative Director: Damon Stapleton
Production: Craig Walker
Production Company: E-Graphics
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Highest Rated

Guest's picture

It's a tractor. Not a combine harvester. I'm sure this point won't be lost on farmers.

Guest
KHarakrishna's picture

hey.. thats a cool execution. Its very effective..

KHarakrishna
Activity Score 9
Hyderabad
Guest's picture

Really like it. Well done.

Guest
khalsain's picture

Gud work

khalsain
Activity Score 264
ad agency
jsantanaxp's picture

Interesting. Good job!

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest's picture

VERY VERY VERY NICE

Guest
Guest's picture

technically speaking that's a tractor and it is plowing not harvesting.

from a detail stand point it should have been a combine.

Guest
Guest's picture

Fun, but from a practical point of view no on will 'use' it as shown in the photo as people would trip over and injure themselves. A 2D version with a printed harvester would actually be used and hence have a longer life.

Guest
Guest's picture

Yes, very cool, but expensive...

Guest
Guest's picture

yes very cool, but expensive

Guest
Guest's picture

It's a tractor. Not a combine harvester. I'm sure this point won't be lost on farmers.

Guest
jughead's picture

Tractor, Combine Harvester, Steam Roller doesn't matter. Could be interpreted as a farmer clearing a dead crop to sow for the next harvest. Does it need to be so literal???

jughead
Activity Score 60
Art Director
Spinnaker's picture

Awesome mailer idea. A definite winner.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

Guest's picture

Awesome! Nice and simple... I don't think that people are going to be caught up in the details. Good job ;o)

Guest
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