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April 2019
Colombo Municipal Council: Life Chant
Colombo Municipal Council Direct Ad - Life Chant

Description

In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. Written, recited and recorded by monks, Life Chant educates people about dengue mosquito breeding. With shrines and temples situated throughout the slums, we used the loud speakers in these shrines and temples to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. What started as an audio medium turned into an on-ground activation with monks from these temples visiting the slums and educating people. With each location having unique breeding spots, monks helped educate people on these unique spots.

Direct advertisement created by Triad, Sri Lanka for Colombo Municipal Council, within the category: Public Interest, NGO.

Advertising Agency: Triad, Colombo, Sri Lanka
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