Pizza Box

Agency Network: 
January 2011
Colgate:  Pizza Box


Direct advertisement created by Y&R, France for Colgate, within the category: Health.

Advertising Agency: Y&R, Paris, France
Regional Creative Director: Carmine Coppola
Creatives: Laurent Baghdassarian, Daniel Lobatón, Cecile Reinbold
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Highest Rated

luispiter's picture

interesting... nice.. good idea

Activity Score 2756
CuriousPencil's picture

I would vomit if my pizzeria delivered food in this way. This is one step from my next kebab arriving wrapped in cottonbutt toiletpaper. When you want to eat, you want to eat. Not be reminded of what's coming next. Grotesquely desperate idea in its badness. Eurgh.

Activity Score 4199
LeeHarvey's picture

I so TOTALLY agree with you. Get out of my pizzabox and let me just eat!

Activity Score 3043
Creative Director
kleenex's picture

I fully agree with you, Buttttt I will also say they nailed an idea though.

Activity Score 58777
Web Designer/Developer
CuriousPencil's picture

I will buy a kebab. I will wrap it in toilet paper. I will get my AD to Photoshop the tagline "Now wash your hands. Food germs don't finish here."

And I will have nailed the idea of soap.

Is it still a palatable use of advertising?

Activity Score 4199
AXAY555's picture

Your kebab is definately not palatable but is vomitable as it is relating excretion with eating food but this ad is relating the eating part (teeth) with an eatable (pizza).

Activity Score 582
Graphic Designer
Prasad Weerasekara's picture

he..he.... like it... :)

Prasad Weerasekara
Activity Score 657
Sdb's picture

Not so interesting!

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Tom Megginson's picture

Truly disgusting. If I wanted to associate someone else's saliva with my pizza eating experience, I'd stiff the delivery guy.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
jamesrothenburg's picture

Ugh, that's gross.

Activity Score 554
Art Director
sush's picture

nice idea, dnt bother abt the picture of d teeth cos it will repel alot of pple but communicating the idea , not bad.

Activity Score 566
creative writer and organizer |


CuriousPencil's picture

If a toothpaste company sends a pizza box with a picture of a toothless mouth, they're not going to sell much toothpaste, don't you think?

Activity Score 4199
H.Works's picture

Same thing I thought, too. I don't want to eat pizza thinking about bad breath! Terrible.

Activity Score 100
Graphic Designer at Accademy of Fine Arts, Rome
jackmancer2017's picture

Haha I love the thinking though but indeed not very tasty ;p

Javier Aldabalde's picture

The only thing that rescued the image of the teeth, I put leftover food from the teeth, according to taste, if taste is cheese, put cheese remains between the teeth, and so on, colgate, later.

Javier Aldabalde
Activity Score 101
Art Director at Diretor de Arte |

Javier Aldabalde

mdb1974's picture

Can't imagine this is real.

Activity Score 411
Art Director
Roger Keynes's picture

Family-size like! :D

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Roshan Quintus's picture

it's food. i doubt. so gross. this is not a workable approach.

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

bobby666's picture

i like it. maybe it looks gross. but it reminds me what to do after finishing my dinner. nice idea.

Activity Score 1462
RMG Connect, India
npravn's picture

Great use of a miserable media.

Activity Score 157
Creative Director at Integral A/S
talkingisfree's picture


Activity Score 2712
Art Director
daloprete's picture

dont mix a delicious pizza whith bad breath, disgusting...

Activity Score 50
Creative Director
luispiter's picture

interesting... nice.. good idea

Activity Score 2756
GustavoN.Dias's picture

Nice !!

But I think the whole mouth thing is a little too much, but It's a clever idea !

Activity Score 52
Universidade Mogi das Cruzes
pitted prunes's picture

mmm.. i wonder which brave pizza brand allowed Colgate to do such an ambient ad on its pizza boxes.

it'll probably sell Colgate but no one's gonna order pizza from them again.

pitted prunes
Activity Score 216
jpv_11's picture

Good job, it's funny!

Activity Score 11
Art Director
Lazarus's picture

No way.

Activity Score 1537
Creative Director
writersblog's picture

They should've put the message at the bottom, because brushing your teeth makes total sense AFTER you finish the pizza. Also the food stains give it a nice visual dramatization.

Activity Score 551
AgencySix's picture

Excellent point raised by writersblog. And for the rest who missed the point, it's for toothpaste not pizza. Good to read properly before mouthing off. :)

Activity Score 2
AssassinX's picture

This really makes me feel uncomfortable.

So the pizza was recycled from another guy's mouth, to me?

Activity Score 1325
dollypoppin's picture

It's a good idea, supposedly but it's extremely gross.

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

Shridevi's picture

Nice idea but i'd loose my appetite looking at such packaging :D

Activity Score 184
Graphic Designer
andylefty's picture

Very cool. Love the mechanism.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
rayanSwan's picture

pulling a pizza out of someones mouth sounds terrible!!

Activity Score 34
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