Selfie bottle

Agency Network: 
July 2016
Coca-Cola: Selfie bottle
Coca-Cola Direct Ad - Selfie bottle


Coca-Cola Israel debuts a bottle that snaps your selfie while you drink. This idea takes the concept of the global TASTE THE FEELING campaign and brings it to life. Coca-Cola makes every moment special, so this year, they decided to help consumers snap their special moment - just by drinking Coca-Cola. Today everybody is all about Snapchat and their selfies. So much so, that many times we wonder which serves which - the activity or the selfie? In order to really let the selfie generation fully immerse themselves in the amazing experience of the Coca-Cola Summer Love, the biggest brand outdoor event in Israel, Gefen Team created a way for them to share those precious moments with friends, without ever stopping the fun by taking a picture - The Coca-Cola Selfie Bottle. It’s a special bottle designed to snap selfies while you drink out of it. The proprietary technology was developed specifically for the Summer Love event. The custom designed camera is a perfect fit with a 0.5L bottle of Coca-Cola and thanks to cutting edge technology and state of the art hardware, the bottles ‘senses’ whenever there is a 70 degree tilt, and then takes a picture. All of the pictures are then uploaded to users’ Snapchat, Coca-Cola Israel's (400k users) Facebook page, and the brand’s instagram page. Users tagged themselves and their friends in photos on Coca-Cola’s social media assets. It really did the trick and made the party goers more present and active during the event knowing they could share their special moments just by drinking. This way, the participants could capture and share their moment without pausing the fun, so drinking Coca-Cola really does make every moment special.

Direct advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Gefen Team, Tel-Aviv, Israel
Chief Creative Director: Eran Gefen
Art Director: Ohad Basson
Creatives: Inbal Nahmias, Yaara Dekel, Amit cohen, Ohad Basson
Producer: Erez Nativ
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Highest Rated

CrackerJackFlash's picture

also much smarter

Activity Score 19603
Creative Director |

kleenex's picture

this needed a video to go along with it.

Activity Score 58721
Web Designer/Developer
diegoalejo07's picture
Activity Score 2
CrackerJackFlash's picture

also much smarter

Activity Score 19603
Creative Director |

halaby87's picture

bad pictures

Activity Score 10502
Marketing Manager |


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