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Rain for sale

Agency Network: 
Published/Aired: 
February 2014

Description

Direct advertisement created by Ogilvy, Colombia for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy & Mather / Geometry Global, Bogotá, Colombia
Executive Creative Directors: John Raúl Forero, Juan Pablo Álvarez, Mauricio Guerrero, Juan Jose Posada
Creative Directors: Juan Cárdenas, Andrés Astorquiza
Art Directors: Kiko Correa, Andrés Astorquiza, Sergio Lizarazo
Copywriters: César Castaño, Juan Cárdenas
Account Executives: Fabio Quiroga, María López, Marcel Palacio, Tatiana Palacios
Photographer: Jorge Oviedo
Additional credits: Los Notarios, David Studio, Real Music
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Highest Rated

The Moët's picture

installed*

but overall it's amazing..

The Moët
Activity Score 14
The Moët's picture

installed*

but overall it's amazing..

The Moët
Activity Score 14
salil07's picture

Beautiful. The rainiest town in the world doesn't have drinkable water. And now it does. And they say advertising is almost the last in the list of trusted professions.

salil07
Activity Score 143
Creative Director |

Hand on my heart

Owolawi's picture

Beautiful.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

damnson's picture

That's it? That's the idea?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Yeah and a good one at that.

kleenex
Activity Score 58742
Web Designer/Developer
flurl's picture

Cool, but surely the citizens of the rainiest town in the world having difficulty getting potable water is just Darwinism at work.

flurl
Activity Score 97
GR000's picture

Assuming uniform coverage over its entire area that's 312 MILLION gallons of rain a year... or about eleven thousand gallons per person there... that's 31 gallons of water a day for everyone there... and until Coca Cola came along there was really no concerted effort to treat the water?? I find that a little unbelievable...

GR000
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