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Magazine Amplifier

Agency Network: 
Published/Aired: 
September 2012

Description

The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.

Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: JWT, Brazil
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morse's picture

Really good idea even if it doesn't sound too good. :)

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I agree, the sound was not that great.

kleenex
Activity Score 58645
Web Designer/Developer
CrackerJackFlash's picture

sweet.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

andylefty's picture

It strangely didn't get louder the first time you put it in. Still, great idea.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
theanc's picture

The sound doesn't get louder as it's showed in the video. That was done using equalizers.
The only thing that helps the sound to resonate is the tube format of the rolled mag. And still it wouldn't amplify it.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

butterbutt's picture

simply awesome.

butterbutt
Activity Score 5
Art Director at 180
adityakesarkar's picture

Very simple, very straight

adityakesarkar
Activity Score 111
Photographer at Naaptol Online Shopping Pvt. Ltd.
GrumpyArtDirector's picture

Wish I had done this. Brilliant.

GrumpyArtDirector
Activity Score 858
Art Director
GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858
Art Director
feysal's picture

wicked!!!

feysal
Activity Score 2600
Executive Creative Director at CBCC Africa (Centre for Behaviour Change and Communication) |

groovy baby!

Jackbr's picture

GREAT!

Jackbr
Activity Score 1500
Art diretor |

JackBR

vlads's picture

Great it deserves a Cannes!!!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

atmabagong's picture

it's metal

atmabagong
Activity Score 41
Art Director at Creative Juice Indonesia
monte kelos's picture

very simple

monte kelos
Activity Score 205
Art Director
ki_mi_do_ri's picture

GREAT IDEA !!

ki_mi_do_ri
Activity Score 59
lezy's picture

wen we wer in college n wanted to hear the songs frm mobile... we used to put the speaker side of the mobile on top of a glass n it use to be helpfull... reminded of my college...

good one :)

lezy
Activity Score 377
leovicente's picture

Does it come with a tutorial? It doesn`t look easy to use, but I liked the idea.

leovicente
Activity Score 2
Planner at Planner at Joombo / Studying Advertising and Marketing at Fecap
bmclaughlin's picture

I thought it sounded pretty good for just rolling up a magazine. Very smart.

bmclaughlin
Activity Score 137
Aadel's picture

AWESOME!!!

Aadel
Activity Score 9
Graphic Designer |

Aadel Chin-Albert

thedesignaddict's picture

The sound in the video is so doctored :-(

thedesignaddict
Activity Score 5403
Art Director at Freelance
the pencil's picture

then it would sound like paper...

the pencil
Activity Score 235
Art Director
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