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Bio cooler

Agency Network: 
Published/Aired: 
June 2014

Description

Direct advertisement created by Leo Burnett, Colombia for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Leo Burnett, Colombia
Regional Creative Director: Fernando Belllotti
General Creative Directors: Fernando Hernández, Mauricio Sarmiento, Germán Espitia
Design Creative Director: Paola Torrenegra
Copywriter: Camilo Carvajal
Art Director: Diego Almanza
Account Director: Ana Sanchez
Production Company: Colombo Films
Director: Andrés Cortés
Editor: Laura Solake
Music: Daniel Roa, Eduardo Laverde / Soundlab
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Highest Rated

crisdiaz13's picture

well, let's provide them a cold coke instead of promoting them to drink water. In the future, the "happiness" of this town is going to change into gastritis or stomach cancer.

crisdiaz13
Activity Score 2
morse's picture

Great tech, but the cooler looks absolutely out of place in that village.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

BoBBy_js's picture

110% agree.

BoBBy_js
Activity Score 175
Copywriter
Andrés García's picture

Excellent idea, but are they going to make them take a Coke? remember that Coca Cola is not a healthy drink, also produces more thirsty. However admirable technological development and the idea of ​​providing the most needy.

Andrés García
TheBear's picture

This is kinda wrong. You don't create an electricity-free fridge so they can just have a cold coke. what if you actually help? Also, who is going to supply that little town (far from everything) every time they run out of coke? Smells like fakevertising.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

abballesteros2002's picture

worldwide initiatives are very interesting! Hope these has follow through plan (not to waste).

abballesteros2002
Activity Score 2
Other at Sales
tu y yo's picture

Nice

tu y yo
crisdiaz13's picture

well, let's provide them a cold coke instead of promoting them to drink water. In the future, the "happiness" of this town is going to change into gastritis or stomach cancer.

crisdiaz13
Activity Score 2
Marcao's picture

Great tech, misguided intentions.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
BlackProject's picture

I love the way those poor villagers have perfectly aligned shiny white teeth and know how to play in an ad.

BlackProject
kleenex's picture

I agree.

kleenex
Activity Score 58793
Web Designer/Developer
Terzom's picture

Oh no, the coke is out... darn!

Terzom
Faffhy's picture

this is a stole idea! 2 years ago "ciel" make that! https://vimeo.com/65164783

Faffhy
PaulyB's picture

Those beautiful pearly whites won't be beautiful pearly whites for much longer.

PaulyB
Activity Score 2
Copywriter at Everything D.fferent |

Still coming to terms with not being Eric Cantona.

hedonismhighway's picture

This project will be the ''Lion Hunter'' in Cannes... Good job!

hedonismhighway
Activity Score 63
Copywriter at Project House HAVAS Worldwide
TheBear's picture

Negotiated bronze

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

parlinka's picture

very smart

parlinka
Activity Score 92
Maria cristina's picture

@Faffhy You do know that Ciel belongs to Coca cola right? And that is not the same kind of cooler?

Maria cristina
joelgutierrez's picture

So wrong...

joelgutierrez
Activity Score 14
General Manager at YuJo! Creatividad Aplicada ® |

Joel Gutiérrez
YuJo! Creatividad Aplicada ®

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