2nd lives

Agency Network: 
May 2014


Direct advertisement created by Ogilvy, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy, Beijing, China
Product Design: Maxx-Marketing
Creative Directors: Graham Fink, Juggi Ramakrishnan, Wilson Chow, Jiankai Lu
Copywriter: Juggi Ramakrishnan
Art Directors: Chenghao Xie, Morris Ku, Yongqiang Hu, Gan He
Photographer: Xiaohang Liu
Camera Operator: Morris Ku
Video Editor: Morris Ku
Producers: Jeff Wong, Lin Ma, Tony Liang, Zefeng Xu
Designers: Chenghao Xie, Soonguan Poh
Product Production Coordinator: Tracy Wu
Product Design and Production: Andrew Kwan, Eric Cheng
Film Producer: Gordon Westman
Film Directors: Andrew Piggott, Andrew Steven, Thomas Gregg
Film Production Manager: Whiwei Hsiao
Account Servicing: Martin Murphy, Uma Wang, Cory Turner, Ellen Soh, Andrea Tan, Iris Zhou
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CrackerJackFlash's picture


Activity Score 19518
Creative Director at CrackerJackFlash |


bobby_jsa's picture

Poor idea for a sustainable action, anyway they are going to become trash and even worse because they are producing more plastic, look, Bottle + Normal Cap + Accessory Cap = More trash.

Let's do things right if we want our brands really create sustainable actions.

Xphia's picture

good, applicable & useful impact

Activity Score 612
janaka illangarathne's picture

super idea ....

janaka illangarathne
Activity Score 247
Art Director
damnson's picture

Like these a lot.

Activity Score 11375
Copywriter |

An axe murderer of ads.

Leilani's picture

very creative!

skuakrat's picture

I like the Sharpener function and night light.

Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

kleenex's picture


Activity Score 57557
Web Designer/Developer
stereodeluxe's picture
Activity Score 176
Graphic Designer
Gina Petersen 's picture

Amazing when a product is so difficult to sell that you need to tap into the future life of your packaging to help make it palatable.

Gina Petersen
Annelie's picture

Creative but very, very stupid to put food in them since that kind of plastic is made only to be used ONCE since the plastic isn't safe. It releases exocrine disrupting chemicals like acetaldehyde over time. And also toxic antimony. Making a water gun, fine! But to encourage people to reuse the bottles, is nothing but Stupid! How come no one said brought it of so far? I'm surprised..

ki_mi_do_ri's picture

cheap idea, but great image & great music.

Activity Score 59
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