The Donor Cable

Agency Network: 
June 2013


Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.

Direct advertisement created by Leo Burnett, Brazil for Clube SangueBom, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Márcio Bento, Marcelo Bruzzesi
Copywriter: Fernando Calvache
Account: Marcelo Martirani
Technology: Cricket Design
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kleenex's picture


Activity Score 58777
Web Designer/Developer
fangoleon's picture

Nice use of media, although it seems to me like there's a really weak link to the main idea's purpose (blood donation).

Activity Score 8598
Creative Director at Ganem Group
jackmancer2017's picture

Great idea, just awesome for awareness.

Activity Score 6992
Copywriter at Editor/Student
Joele's picture

Very very nice!

Activity Score 288
Creative Director
Cristina and Chris's picture

Brilliant stuff!! It gets the point across and is really useful as well. Just what you want

Cristina and Chris
Activity Score 840
RP2504's picture

Ruined by power bank.

Activity Score 18
Copywriter at Creativ8
joelapompe's picture
Activity Score 4021
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