Talking bag

Agency Network: 
December 2014
Club Mahindra:  Talking bag
Club Mahindra Direct Ad -  Talking bag


To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn't made by the brand but by the chatty bag itself!

Direct advertisement created by M&C Saatchi, India for Club Mahindra, within the category: Transport.

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Dzsoi's picture

Interesting sales trick and nice response rate but this must have been the most expensive dm letter I have ever seen. I wonder what the rest (107 people) has done with it. Picked the lock? Throw it out?

Activity Score 8603
saumya's picture

Nothing much to talk about creativity.

Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

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