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Published/Aired: 
December 2008
Cancer Patients Aid Association:  Smokers' survey
Cancer Patients Aid Association Direct Ad -  Smokers' survey

Description

Smoking does more than what meets your eyes. Quit now.

Direct advertisement created by Grey, India for Cancer Patients Aid Association, within the category: Public Interest, NGO.

Advertising Agency: Grey Worldwide India, New Delhi
Copywriter: Anu Gulati
Art Director: Manoj Deb
Creative Directors: Manoj Deb
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Highest Rated

puppiepoppy's picture

I think the photographs were taken in the agency. :) The idea never sees the real smokers. Probably. How can they be creating anti-tobacco work while back in their studios, they are churning out POS stuffs to sells cigarettes? Just don't make sense...except in the award judging room.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

truecopy's picture

Nice work guys. Congratulations.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

pretty good's picture

Wow. I can see this being really affective. Very nice.

pretty good
Activity Score 364
copywriter
Olafski001's picture

i allready feel bad and i didn't even fill it out for real
effective shit

Olafski001
Activity Score 1193
Copywriter |
puppiepoppy's picture

Is this staged at the agency? Grey (or G2 in certain countries) do cigarette account. Niceeee.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

adsthinker's picture

hoho, it works!! Brilliant!!

adsthinker
Activity Score 119
student
Vicomte's picture

I love it. Really great

Vicomte
Activity Score 287
Copywriter at Copywriter
JFDreamer's picture

Feels effective.

I have one question, I used to work for Grey for a couple of years and we had tobacco clients. Kinda strange Grey made this if they work with cigarettes all around the world. My comment is not ment to question rather this action is real or not, just to know how they could manage to do it.

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

puppiepoppy's picture

I think the photographs were taken in the agency. :) The idea never sees the real smokers. Probably. How can they be creating anti-tobacco work while back in their studios, they are churning out POS stuffs to sells cigarettes? Just don't make sense...except in the award judging room.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

deadlinecanwait's picture

Well, i dont think so ….Anyways its a good piece of work and fresh idea… and i think a winner.congrats!

deadlinecanwait
Activity Score 109
Art Director
conan o brien's picture

smart.

conan o brien
Activity Score 88
copywriter
StarlaY's picture

that's a great idea! congrats guys...

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

drunk dave's picture

one of grey's biggest accounts is lucky strike... ha ha , i love this game.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Jet Lee's picture

and DUNHILL. haha.

Great idea though. Love it.

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
capywriter's picture

Super idea... very confronting

capywriter
Activity Score 5512
Copywriter at Freelance
t_m's picture

great insight makes it stand out!!

t_m
Activity Score 6
Copy Writer
sonucoues2002's picture

some one says In AOW tht indian copy the ideas
now how abt this guys

fundoo idea

sonucoues2002
Activity Score 804
visualizer
tanmay's picture

Don't worry about people generalizing Indian work. In life you'll always meet assholes.

tanmay
Activity Score 91
chintan ruparel's picture

wish i'd thought of this...*sigh*

gr8 idea!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

nextt's picture

No doubt this is a "smart advertising idea". But I'm a smoker. In real life, if I get played like this, I might laugh, but no way is the message gonna hit home anymore than the myriad "scare tactics" anti-smoking ads out there. Creative? Very. Effective to actual target market? Doubtful.

nextt
Activity Score 33
Advertising
vinoth's picture

i agree with you... good in terms of creativity and doubtful in terms of effectiveness...

vinoth
Activity Score 48
Marketing Manager
Guest's picture

well,,,that's really great!!
it can help to inform other people..so that they will know!!
and probably,,,to be able for them to quit on it.....

Guest
raavigeorgian's picture

good job Grey New Delhi...keep them coming

raavigeorgian
Activity Score 2444
Art Director at New Delhi
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