ADVERTISING

Bulk Cat Litter Warehouse

Direct mail targets your kitty

Agency: Rethink

Description

It’s a fact. Most direct mail never even gets looked at. So to increase the odds for a mailer for Bulk Cat Litter Warehouse, we did something that would get people’s cats attention first. We printed the mailers on catnip paper, and the cats went crazy for it.

This professional campaign titled 'Direct mail targets your kitty' was published in Canada in February, 2014. It was created for the brand: Bulk Cat Litter Warehouse, by ad agency: Rethink. This Direct medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 10 years ago.

Credits

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Account Manager: Marie Lunny
Print Producers: Cary Emley, Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Content Strategist: Leah Gregg
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley, Gracie, Prince Ruv, Bagheera, Pebble

Responsible Gam...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.