Creative money

Agency Network: 
October 2016
BIC: Creative money
BIC Direct Ad - Creative money


BIC® celebrates its 60th birthday with a unique pop-up shop in Amsterdam. The iconic BIC® M10® pen celebrates its 60th birthday this year. For this special occasion they released a special edition pen (it’s gold!) and teamed up with cartoonists to open a creative shop in Amsterdam. In this shop you can buy all kinds of white cardboard gadgets, that you can customize, in exchange for self-drawn money. Yep, you can leave your credit card and cash at home. In this shop all the surprising and fun items for sale, like boomboxes, Chinese lanterns, unicorn heads, fussball tables, bowling pins, fun BIC® items or giant chess sets can only be bought with self-drawn money. In the shop you find white 5, 10 or 20-euro bills and plenty of BIC® ballpoint pens. If you spot something you want to buy, start drawing money until your wrists hurt, and start shopping.

Direct advertisement created by Friendship, Belgium for BIC, within the category: Office Equipment.

Advertising Agency: Friendship, Antwerp, Belgium
Creative Directors: Phil Blondé, Dieter Vanhoof
Additional Credits: Lina Mertens, Annelies Rosiers, Mallika D’Huys
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Highest Rated

King Arthur's picture

Very well done, I totally agree with Joy.

King Arthur
Activity Score 68
Art Director
kleenex's picture

Should we have a website or video to go with this?? The art is great though.

Activity Score 58777
Web Designer/Developer
ivan's picture

Sorry, I added description.

Creative Director at Ads of the World
Happeter's picture

Nice idea. Are there more visuals?

Activity Score 50
self employed |


joychakravorty's picture

Great idea. This deserves more information... perhaps a microsite or a case film?

Activity Score 80
Copywriter at Miami Ad School Europe
King Arthur's picture

Very well done, I totally agree with Joy.

King Arthur
Activity Score 68
Art Director
takahiroXX's picture

i find this very cool

Activity Score 14
Art Director
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