Agency Network: 
June 2016


The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media.

Direct advertisement created by BBDO, Germany for Beck's, within the category: Alcoholic Drinks.

Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officers: Wolfgang Schneider, Darren Richardson
Executive Creative Director: Darren Richardson
Creative Directors: Anno Thenenbach, Jörg Tavidde
Senior Art Director: Tobias von Aesch
Copywriter: Ramon Scheffer
Art Director: Christian Sander
Accounts: Holger Bengel, Pascal Vrinssen, Steffen Ott
Director Print Production: Bernhard Burg
Chief Production Officer: Steffen Gentis
Production Company: CraftWork
Producer: Steffen Gentis, Kai Thorarensen, Kevin Krefta, Michael Koch, Sarah Asic
Sound: NHB Studios
Musik: Echofuchs
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halaby87's picture

I am not sure it was that easy but ok

Activity Score 10498
Marketing Manager |


kleenex's picture

I need one.

Activity Score 58777
Web Designer/Developer
Dzsoi's picture

Ads related to 360 video are going to gush from everywhere.

Activity Score 8603
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