The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media.
Direct advertisement created by BBDO, Germany for Beck's, within the category: Alcoholic Drinks.
Chief Creative Officers: Wolfgang Schneider, Darren Richardson
Executive Creative Director: Darren Richardson
Creative Directors: Anno Thenenbach, Jörg Tavidde
Senior Art Director: Tobias von Aesch
Copywriter: Ramon Scheffer
Art Director: Christian Sander
Accounts: Holger Bengel, Pascal Vrinssen, Steffen Ott
Director Print Production: Bernhard Burg
Chief Production Officer: Steffen Gentis
Production Company: CraftWork
Producer: Steffen Gentis, Kai Thorarensen, Kevin Krefta, Michael Koch, Sarah Asic
Sound: NHB Studios