Our client Beate Uhse AG, the European market leader in selling sex toys, lingerie and erotic clothing, asked us to implement an invitation for selected business clients to the “salon international de la lingerie” in Paris. Since most of the invitees had tiring journeys by train and plane we wanted to send them something useful to make their trip and the overnight hotel stay more pleasant. Therefore we chose the top-selling product from the Beate Uhse lingerie: the lace bra, and simply turned it into a “face bra” – the first sleeping mask with a guarantee for sweet dreams.
Direct advertisement created by Interone, Germany for Beate Uhse, within the category: Media.
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Directors: Gunnar Immisch, Stefan Wurster
Senior Art Director: Christopher Grouls
Copywriter: Tobias Schwarz
Director Print Production: Jens Pastyrik
Account Manager: Laura Eder
Account Director: Katharina Aschauer