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Bobropediya

Agency Network: 
Published/Aired: 
January 2015
BBR Bank:  Bobropediya
BBR Bank Direct Ad -  Bobropediya

Description

Every child knows why parents like BBR Bank so much! Because it’s BobroBank (like a “Bank of beavers” but simply in Russian). No, beavers are not living there but BBR name sounds like «бобер» (beaver). Therefore, everyone in the Bank is very fond of beavers and there was even created a book about them - "Bobropediya"! All moms and dads who come to the bank get a book as a gift for their children. (They can also read it by themselves if they like to). There's everything like in real life – beavers, poems and even an ATM!

Direct advertisement created by Great, Russia for BBR Bank, within the category: Finance.

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damnson's picture

A very nice gesture, but nothing more.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Culture's picture

Cool Exercise... why was it done though?

Culture
Activity Score 978
Creative Director
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