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Published/Aired: 
March 2011
Bachpan Bachao Andolan:  Job Letter
Bachpan Bachao Andolan Direct Ad -  Job Letter

Description

Direct advertisement created by McCann, India for Bachpan Bachao Andolan, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Vineet Mahajan
Art Director: Ritrup Biswas
Copywriters: Aneesh Ayyappan
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Highest Rated

Tero Ylitalo's picture

The copy nor the art direction isn't anything special here. But they don't need to be. Actually, they shouldn't be. The idea itself is simply perfect.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
tirthomitro's picture

W O N D E R F U L!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Vingy's picture

Very cool indeed, kind of long but it seems to work well.

Vingy
Activity Score 474
Copywriter at Advance
simon.gross's picture

This is a fantastic DM piece. Brilliant. Wish I'd thought of it.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Tero Ylitalo's picture

The copy nor the art direction isn't anything special here. But they don't need to be. Actually, they shouldn't be. The idea itself is simply perfect.

Tero Ylitalo
Activity Score 628
Planner at Zeeland
sirvan's picture

In DM, I don't think you can do this, no matter where you get your "database" from.

Even if it is possible, I wonder if parents would feel angry that their kid was getting mail?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

sabyasachi'87's picture

There seems to be a small typo in the ad.
I guess its "Save the Childhood Movement not Movemen" below the logo.
Apart from that the idea is nice.

sabyasachi'87
Activity Score 8
Copywriter at New Delhi
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