Advertisement

Audi TT brochure hack

Agency Network: 
Published/Aired: 
April 2015

Description

An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit.

Direct advertisement created by Razorfish, Germany for Audi, within the category: Automotive.

Advertising Agency: Razorfish, Berlin, Germany
Executive Creative Director: Preethi Mariappan
Group Creative Director: Chris May
Associate Creative Director: Yasushi Zonno
Senior Art Director: Daniel Righi
Art Director: Diego Margini
Motion Graphics: Henrik Oestergaard
Software Developer: Marco Koeppel
Concept Developer: Anna Dressler
Junior Concept Developer: Fay Kornmeier
Account Director: Caren Erhardt
Project management: Tobias Hering
Log in or register to post comments

Highest Rated

damnson's picture

Pretty expensive idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Ok

halaby87
Activity Score 10496
Marketing Manager |

M.Halaby

grugee822's picture

not bad to bring awareness to the people..

grugee822
Activity Score 475
practical student |

pd

T.'s picture

Good integration of two mediums.

T.
Activity Score 1110

What's your ad telling the consumer?

damnson's picture

Pretty expensive idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Arkadiusz's picture

Yeah, but it makes really good impression and fits perfectly the Audi's slogan, so it was worth to pay.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

CrackerJackFlash's picture

Sure takes the DM experience to a new and appropriate level.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

For the brand it works.

kleenex
Activity Score 58645
Web Designer/Developer
asahikk's picture

great

asahikk
Activity Score 237
Graphic Designer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now