An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit.
Direct advertisement created by Razorfish, Germany for Audi, within the category: Automotive.
Executive Creative Director: Preethi Mariappan
Group Creative Director: Chris May
Associate Creative Director: Yasushi Zonno
Senior Art Director: Daniel Righi
Art Director: Diego Margini
Motion Graphics: Henrik Oestergaard
Software Developer: Marco Koeppel
Concept Developer: Anna Dressler
Junior Concept Developer: Fay Kornmeier
Account Director: Caren Erhardt
Project management: Tobias Hering